GRAPHIC DETOUR
Crossing Borders in European Design
Breda-Berlin-Vienna 2011-2012
Graphic Design isn’t what it used to be. Whereas traditional graphic design was a clearly defined craft, now technology allows anyone to be a designer. Computer programs help us create almost anything imaginable, which means that a lack of crafts skills is no longer the issue: a lack of ideas is. Consequently, true graphic design today is less about getting your fingers inky, and more about thinking different. As doing becomes easier and easier, finding original approaches is harder than ever.
But help is at hand. The boundaries between disciplines like fashion, art, photography, architecture and advertising are also becoming increasingly porous. Because these disciplines are no longer clear cut, cross-fertilisation can occur. Artists now take regular detours into graphic design, and graphic designers touch upon art more frequently than ever.
This exhibition celebrates the diversity of an ever-shifting area of creative expression. Graphic Detour showcases the work of designers who go beyond design, talents who mix media as a matter of course, innovators whose ideas set them apart.
Artists: Daniel Eatock, Joachim Schmid, Erik Steinbrecher, Tod Hanson, Koen Taselaar, Marti Guixé, FUEL, Damien Poulain
